Try Our Content Auditing Tool
by Andreas Voniatis
Help us develop our content auditing tool and we will provide you with the opportunity to evaluate your website content.
Knowledge
Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.
Making Google SEO predictable with data science
by Andreas Voniatis
Using SEO for high rankings on Google is an effective way to drive the growth of your business – but in the face of RankBrain, Penguin, and Panda, how can you make sure that the SEO advice you receive will actually work?
Unlocking the Real Potential of PageRank with Data
by Andreas Voniatis
How PageRank really works – and how maths shows you how you can improve your search performance
What do you need from a content auditing tool? Complete our survey and win a Fitbit
by Andreas Voniatis
Complete our survey about what you need from a content auditing tool and stand a chance of winning a surge fitness super watch Fitbit. A content auditing tool automates that time-consuming process of gathering page-level insights about a website.
Why engagement science is the new storytelling: get precise results fast
by Andreas Voniatis
There’s plenty of articles out there talking about how you should form an emotional connection with your readers if you want to increase your online sales for good reason. Your website visitors need to feel positively about you before they’ll buy. What we are saying, however, is that to get really powerful results your storytelling needs to be driven by engagement science. We’ll offer you some insider tips in this article.
What does cracking the Enigma code and marketing data science have in common?
by Andreas Voniatis
Attempts to crack the Enigma code led to all kinds of technological advances as brilliant men and women sought to do the unthinkable: to break a code that seemed unbreakable. More than six years later, computing has moved forward at a pace that even those brilliant men and women might find startling. But some things haven’t really changed. In this article, we’ll look at how we’re still facing similar technological challenges today. Although thankfully only the sales charts of companies are at stake.
‘Mobilegeddon’: Is it SEO suicide to have an unresponsive website?
by Andreas Voniatis
On 21 April Google changed its algorithms to favour sites optimised for the mobile Internet. This move was dubbed ‘mobilegeddon’ by some in the digital industry. However, is this move as important as some commentators have suggested? We look at three case studies in the wedding ecommerce, B2B marketing and corporate services industries to find out. We were surprised by our results.
Google uses advanced mathematics: your SEO agency should too
by Andreas Voniatis
The SEO industry needs to provide a genuinely effective and insightful service to their clients in an era of rapid technological change. However, many players in the industry seems to be struggling to adapt. Although data-driven SEO is an industry buzzword, there is still very little emphasis within the industry on mathematics and on getting results that are statistically significant. In this post we’ll look at why current SEO best practice fails to deliver results, how Google works, and how new maths-driven SEO offers the best results to clients.
Deconstructing Google’s Penguin algorithm
by Andreas Voniatis
Google’s Penguin 2.0 algorithm was rolled out during May 2013. MathSight, a company that Andreas Voniatis helped found attempted to deconstruct the algorithmic update using deductive mathematical reasoning. In layperson’s terms what the once secret ingredients were.
Evolution Consultants
Case History
Evolution Consultants was founded by Robert Kennedy, a veteran of the hospitality industry having built his career as a senior director of the Intercontinental Hotels Group.
MessageBase B2B Startup SEO
Case History
MessageBase are one of the UK’s leading providers of telephone answering services to small medium sized enterprises (SMEs) and corporates.
Immerse Learning
Case History
Immerse Learning are a provider of virtual learning, offering language training, bespoke solutions and a Platform as a Service model.