Knowledge

Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.

Paid Search Guide to Search Intent

by Andreas Voniatis

This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…

Matching keywords to the correct search intent in Paid Search

by Andreas Voniatis

Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…

Artios SEO Dashboards Onboarding

by Andreas Voniatis

Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys…

Request to use Google Cloud Platform (GCP)

by Andreas Voniatis

Often clients that are large companies, publicly listed or otherwise, have strict protocols which are usually in place to protect the security of those companies and prevent ‘shadow IT’. We’ve…

A SEO Dashboard Reporting and Automation Guide

by Andreas Voniatis

Our guide will cover… What is a dashboard What can a SEO dashboard tell you How do you automate SEO reporting How much does a SEO Reporting system cost We’ve…

A Data Science Guide to Search Intent for SEO

by Andreas Voniatis

We will cover: What is search intent and why does search intent matter for SEO? Problems arising from not understanding search intent Existing software approaches (TF-IDF) A market driven approach…

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