Knowledge

Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.

Controversial diet supplement brand Protein World have scored more positively than John Lewis in a blind social media study.

by Andreas Voniatis

We surveyed 1,000 UK adults, who analysed and rated corporate social media content from brands including Airbnb, Protein World, Lloyds Bank and John Lewis, and gave their honest responses.

Bcalm

Case History

A data-driven content marketing campaign led to extensive PR coverage, Using AI, we analysed what had been written about panic in the media over the last three years. This gave us some statistically-verified insights that could be used to predict.

Social media blind test – What happens when we don’t know who we’re reading

by Andreas Voniatis

1000 UK adults ‘blind tested’ randomly-selected social media content from popular Facebook, Twitter and Instagram accounts.

easyProperty

Case History

Sector: Property Activity: SEO Site: easyProperty The Outcomes The collaboration of the UX, product and marketing teams on the implementation of the SEO

The future of SEO consulting uses Machine Learning (ML)

by Andreas Voniatis

In the SEO industry, it’s widely accepted that Google deploys machine learning to improve the quality of search engine results. Machine learning (ML), a branch of artificial intelligence, can be trained to spot patterns like a human expert would.

Bcalm

Case History

Our brief to aid the launch of bcalm’s website was to produce a content strategy. This strategy would determine which content would go on the website, how the website copy would be written and where it would be positioned.

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