Why engagement science is the new storytelling: get precise results fast
by Andreas Voniatis
There’s plenty of articles out there talking about how you should form an emotional connection with your readers if you want to increase your online sales for good reason. Your website visitors need to feel positively about you before they’ll buy. What we are saying, however, is that to get really powerful results your storytelling needs to be driven by engagement science. We’ll offer you some insider tips in this article.