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Xoomworks Procurement Consulting Case History

by Andreas Voniatis

Client: Xoomworks Procurement Consulting
Sector: B2B
Activity: Online PR
Site: www.xoomworks.com

Impact

+69% brand traffic in 3 months
+19% SEO traffic
Coverage examples: Retail Times, Global Banking and Finance, Money Market Today,Treasury Today

Brief

Xoomworks Procurement Consulting are Europe’s largest reseller of the Coupa supply chain management platform. Despite being 14 years in business and their prestigious client base, many proespective businesses had never even heard of Xoomworks. This lack of brand awareness was proving to be a stumbling for business development.

What we did

We researched and put together a media briefing pack, researched the the trade publications their customers are likely to read, derived an online PR strategy and then we built relationships with the online publications. We earned coverage and valuable links from important sites that their customers would click on.

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