Client: Xoomworks Procurement Consulting
Sector: B2B
Activity: Online PR
Site: www.xoomworks.com
Impact
+69% brand traffic in 3 months
+19% SEO traffic
Coverage examples: Retail Times, Global Banking and Finance, Money Market Today,Treasury Today
Brief
Xoomworks Procurement Consulting are Europe’s largest reseller of the Coupa supply chain management platform. Despite being 14 years in business and their prestigious client base, many proespective businesses had never even heard of Xoomworks. This lack of brand awareness was proving to be a stumbling for business development.
What we did
We researched and put together a media briefing pack, researched the the trade publications their customers are likely to read, derived an online PR strategy and then we built relationships with the online publications. We earned coverage and valuable links from important sites that their customers would click on.