Client: Xoomworks Procurement Consulting
Activity: Online PR
Xoomworks Procurement Consulting are Europe’s largest reseller of the Coupa supply chain management platform. Despite being 14 years in business and their prestigious client base, many proespective businesses had never even heard of Xoomworks. This lack of brand awareness was proving to be a stumbling for business development.
What we did
We researched and put together a media briefing pack, researched the the trade publications their customers are likely to read, derived an online PR strategy and then we built relationships with the online publications. We earned coverage and valuable links from important sites that their customers would click on.