Search intent: the rise of Paid Search automation
by Andreas Voniatis
See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend…
Insights
Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet. 1
Paid Search Guide to Search Intent
by Andreas Voniatis
This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…
Matching keywords to the correct search intent in Paid Search
by Andreas Voniatis
Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…
Onboarding Artios SEO Dashboards
by Andreas Voniatis
Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys…
Request to use Google Cloud Platform (GCP)
by Andreas Voniatis
Often clients that are large companies, publicly listed or otherwise, have strict protocols which are usually in place to protect the security of those companies and prevent ‘shadow IT’. We’ve…
A SEO Dashboard Reporting and Automation Guide
by Andreas Voniatis
Our guide will cover… What is a dashboard What can a SEO dashboard tell you How do you automate SEO reporting How much does a SEO Reporting system cost We’ve…