Last Tuesday, I caught myself doing something I’ve done hundreds of times lately. I was figuring out a performance-based pricing model for our clients. My hands hovered over the keyboard and then, without thinking, I opened ChatGPT instead of Google. Not a conscious decision. I’ve been in the search game for nearly 25 years and…
If you’re a founder of a startup or even an established business, you’re probably wondering how being visible in AI and showing up for searches actually helps your business. We were asked this by one of our clients Vince (the CEO of SAAS startup Pzaz). And I explained that his target buyers were not always…
When a personal or business crisis occurs it’s often sudden, quickly unfolding in real time and the fallout is unknown. (Think: the Coldplay kiss cam couple. IYKYK.) It really only takes one negative anything—a bad headline, single snapshot, viral video, angry review or unexpected issue—to upend the status quo and trigger a full-blown reputation crisis.…
Exiting a business is never a one-size-fits-all decision. For UK leaders preparing to sell, the deal structures, motivations, and challenges behind an exit are as varied as the businesses themselves. Some want clean breaks, others prefer staged involvement, and many weigh cultural alignment as heavily as cash on the table. To find out what 42,575…
Exit tax implications are reshaping how UK business leaders think about stepping away. With capital gains, inheritance, and corporate tax rules evolving, the choice of when and how to exit carries financial weight and strategic importance. Every move is influenced by tax, from the timing of decisions to the structure of the deal. To find…
Business valuations in the UK are in sharp focus as more owners weigh up their next move. For some, it’s about unlocking growth and investor appetite. For others, it’s about timing, reputation, or the story buyers see in the future. Whatever the driver, valuation has become the marker that links ambition with opportunity. To find…
Financial performance is the make-or-break factor in every exit. It’s the numbers that investors look at first and the story that leaders rely on to show strength. From profits and risks to markets and motivations, financial performance shapes how an exit is valued and how the journey toward it unfolds. To find out what 1,415,344…
Hot on the heels of Generative Engine Optimization, we have Agentic Oriented Optimization (AOO), which is quickly becoming the next big shift in marketing strategy. Built on the rise of agentic AI, it’s about creating systems that anticipate needs, make decisions, and drive impact in real time. For marketing leaders, AOO represents a challenge and…
Online shopping has become a way of life for most Americans. With fewer brick-and-mortar stores and increasingly less in-stock inventory, where else can people find what they need, and let’s face it, perhaps more of what they want but don’t need? According to a 2024 Citi survey, the average American spends 62 minutes shopping online…
Generative Engine Optimization (GEO) tools are quickly becoming a core part of marketing toolkits. Whether it’s automating time-consuming tasks or refining how teams produce, evaluate, and scale creative work, these tools are reshaping marketers’ and GEO agencies‘ processes. But as adoption grows, so too does the need to understand what really matters to the people…
Generative AI has evolved from a buzzword to a business tool, and the conversation is shifting from can we use it? to should we? Questions about fairness, transparency, and accountability are becoming more frequent, and business leaders are giving careful consideration to the role ethics should play in AI adoption. To find out what 2,389,645…
Generative Engine Optimization (GEO) is fast becoming a core part of today’s content strategy. As AI tools evolve, generative engine optimization agencies are helping businesses to find new ways to streamline workflows, boost visibility, and tailor content to what audiences truly want. But with so many use cases emerging in such a short time, what’s…