Insights

Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet. 1

Fractional Consultants Community (FCC) Podcast: How a Skilled FCMO Can Propel Your Business Forward

by Andreas Voniatis

The Fractional Consultants Community is a community geared up to help people in need or planning to become a fractional consultant. In this session, ‘The difference a good FCMO can…

True Internal Page Rank (TIPR) and Value Optimised Website Architectures

by Andreas Voniatis

A search value driven site architecture is one that makes use of statistics to prioritise a site’s pages within a website. But what constitutes priority? The simple answer is the…

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SEO Statistics 2024

by Andreas Voniatis

We’ve carried out our own survey, crunched some numbers, and done additional research to proudly present our SEO statistics for 2024, providing an idea of where the industry’s headed in…

Influencer Marketing Statistics 2024

by Andreas Voniatis

The Micro Version – Quick Facts Do Influencers Really Influence Sales? Younger People Are More Likely to Be Influenced to Buy by Social Media Are Men or Women Likelier to…

Customer Online Review Statistics 2024

by Andreas Voniatis

Most of us have done it – picked up our mobiles, typed in “{company name} reviews” and gone sifting through the experiences of others before deciding whether to part with…

The habits startup CMOs confess to having in 2023

by Andreas Voniatis

As part of our series focusing on CMOs and their essential role within a business, we share some candid interviews with marketing professionals in various types of businesses from start-ups…

How to hire vetted SEO expert consultants in 2024

by Andreas Voniatis

What does a SEO consultant do? The types of businesses SEO freelancers work with How can SEO experts help your business? What happens when working with a SEO freelancer goes…

What is keeping CMOs up at night?

by Andreas Voniatis

We asked marketing professionals to share their fears and what they wrestle with daily in their role as Chief Marketing Officers, budget handlers and epic negotiators  Chief marketing officers or…

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Search intent: the rise of Paid Search automation

by Andreas Voniatis

  See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend…

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Paid Search Guide to Search Intent

by Andreas Voniatis

This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…

Matching keywords to the correct search intent in Paid Search

by Andreas Voniatis

Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…

Onboarding Artios SEO Dashboards

by Andreas Voniatis

Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys…

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