Insights

Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet. 1

Getting content marketing insights using machine learning

by Andreas Voniatis

We applied machine learning to Buzzsumo data to learn why content gets shared.

Why SEO agencies really get fired

by Andreas Voniatis

If you want to make it past month 6 with a new client, you need to be transparent and open about your methods, especially with clients of a smaller size.

That’s according to research by Artios, a London-based artificial intelligence search analytics agency, who crunched the numbers and dug out the top reasons businesses part ways with their SEO agencies.

Blind social media study – Least trustworthy, least friendly and most patronising UK politicians revealed

by Andreas Voniatis

A new study conducted by Artios, a London-based artificial intelligence company, has revealed our true feelings about our politicians, by analysing how their social media posts are received when the author’s identity is hidden.

Controversial diet supplement brand Protein World have scored more positively than John Lewis in a blind social media study.

by Andreas Voniatis

We surveyed 1,000 UK adults, who analysed and rated corporate social media content from brands including Airbnb, Protein World, Lloyds Bank and John Lewis, and gave their honest responses.

Social media blind test – What happens when we don’t know who we’re reading

by Andreas Voniatis

1000 UK adults ‘blind tested’ randomly-selected social media content from popular Facebook, Twitter and Instagram accounts.

The future of SEO consulting uses Machine Learning (ML)

by Andreas Voniatis

In the SEO industry, it’s widely accepted that Google deploys machine learning to improve the quality of search engine results. Machine learning (ML), a branch of artificial intelligence, can be trained to spot patterns like a human expert would.

Try Our Content Auditing Tool

by Andreas Voniatis

Help us develop our content auditing tool and we will provide you with the opportunity to evaluate your website content.

predicting results with google

Making Google SEO predictable with data science

by Andreas Voniatis

Using SEO for high rankings on Google is an effective way to drive the growth of your business – but in the face of RankBrain, Penguin, and Panda, how can you make sure that the SEO advice you receive will actually work?

Unlocking the Real Potential of PageRank with Data

by Andreas Voniatis

How PageRank really works – and how maths shows you how you can improve your search performance

What do you need from a content auditing tool? Complete our survey and win a Fitbit

by Andreas Voniatis

Complete our survey about what you need from a content auditing tool and stand a chance of winning a surge fitness super watch Fitbit. A content auditing tool automates that time-consuming process of gathering page-level insights about a website.

Why engagement science is the new storytelling: get precise results fast

by Andreas Voniatis

There’s plenty of articles out there talking about how you should form an emotional connection with your readers if you want to increase your online sales for good reason. Your website visitors need to feel positively about you before they’ll buy. What we are saying, however, is that to get really powerful results your storytelling needs to be driven by engagement science. We’ll offer you some insider tips in this article.

cracking the Enigma code

What does cracking the Enigma code and marketing data science have in common?

by Andreas Voniatis

Attempts to crack the Enigma code led to all kinds of technological advances as brilliant men and women sought to do the unthinkable: to break a code that seemed unbreakable. More than six years later, computing has moved forward at a pace that even those brilliant men and women might find startling. But some things haven’t really changed. In this article, we’ll look at how we’re still facing similar technological challenges today. Although thankfully only the sales charts of companies are at stake.

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