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Meaningful Planet: B2C Green Telecoms SEO Growth

by Andreas Voniatis Founder. Fractional SEO Consultant.

Some Context.

Meaningful Planet are a new sustainable mobile phone network by donating 10% of all revenue directly towards protecting the environment and restore nature across the UK.


Meaningful Planet sought both increases in non brand traffic for mobile phone deal searches and heightened brand awareness among their target audience.

Prior to working Artios, the site had zero non-brand traffic, i.e. from searches on mobile phone deals etc.

What We Did.

  1. We carried out research on sustainability with a sample size of 4.1 million to deliver insights on attitudes towards sustainability across globe.
  2. Having analysed the research, we created content to communicate the findings with graphics.
  3. Conducted outreach to influencers.


SERP 1 rank position for “Sustainability”

Backlinks from 40 domains

+400X uplift in non-brand traffic in 3 months

In the Clients words.

“We hired Andreas to help craft and deliver an SEO and Digital PR strategy for our start-up. 

Having worked with many agencies and consultants in the past with mixed results, Andreas stood out to me for three reasons – the comprehensive data science expertise that he deploys, his ability to quickly and keenly understand our situation and goals, and his readiness to talk through and share the logic, considerations, and underlying reasoning behind his approach. 

The results soon spoke for themselves, with very significant increases in organic traffic and achieving multiple SERP 1 positions on highly competitive terms in sustainability – a key goal for us at the outset. 

What’s more we also increased the depth of our own understanding of technical SEO and content strategy due to working with Andreas, something that was an unexpected but great benefit for us. 

For this reason I would be happy to recommend Andreas to any business that is serious about growing their reach with SEO and Digital PR.”

Nick Falkowski, Founder CEO of Meaningful Planet.

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