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Checkstep: B2B AI Content Moderation SAAS Startup SEO Case History

by Andreas Voniatis Founder. Fractional SEO Consultant.

Some Context.

Checkstep is a B2B AI content moderation SAAS startup enabling websites across sectors including dating and marketplaces to reliably scale the clean up of abusive content within their communities.


Checkstep had some basic content discovery issues, content teams writing numerous blog guides that we underperforming and lacked domain authority.

Most of their non-brand search traffic was for their staff, rather than the SAAS solutions they wanted to be visible for, such as content moderation services.

What We Did.

  1. Conducted a data-driven competitor SEO landscape audit to identify the gaps in the different areas of SEO to avoid wasting months fixing things that would have no meaningful traffic impact.
  2. Technical site auditing with assisted implementation to make the content more discoverable.
  3. Optimised content using AI to inject more of the language their target audiences would actually use.
  4. Using set mathematics we found the content Google considered essential content for a brand operating within the surrounding ‘content moderation’ search space, and used data science to determine how each piece should be created and optimised. This help brief the writers on creating and publishing the content.
  5. Created Digital PR content and conducted outreach to increase domain authority.


Google SERP 1 visibility on commercial terms including ‘content moderation services’, ‘what is content moderation’ and ‘content moderation’ – worldwide.

4X more non brand organic traffic per month in 5 months.

Benchmark is the non brand organic traffic Checkstep would have accrued had no further SEO activity taken place.

In the Clients words.

“⁠ Andreas is my go-to SEO consultant for every startup I get involved in. His AI driven approach has delivered fantastic results (12X traffic in 4 months and Google Page 1s across highly competitive terms). What I love about working with Andreas is his infectious enthusiasm, passion for SEO and good humour. If you ever get the chance to work with Andreas, grab it immediately! ⁠”
Gary Thompson, Chief Revenue Officer

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