Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.

Meta Description SEO Best Practices and Generation Guide

by Andreas Voniatis

Meta descriptions are the visible piece of text below the page titles in search results. Unlike page titles, they are not used as a ranking signal. Copy in meta descriptions…

SEO Title Tag Best Practices and Generation Guide

by Andreas Voniatis

What are Title Tags for SEO? Page titles are a ranking signal and used by search engines to semantically identify content on a webpage. In the source code they are…

Clutch Hails Artios as one of the Game Changers in the United Kingdom’s SEO Space

Case History

There are plenty of things to consider when starting your own SEO efforts, especially if you are just starting out. You need to consider the latest trends, learn the best…

event image ad for search intent: the rise of paid search automation

Search intent: the rise of Paid Search automation

by Andreas Voniatis

  See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend…

search results for iberico

Paid Search Guide to Search Intent

by Andreas Voniatis

This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…

Matching keywords to the correct search intent in Paid Search

by Andreas Voniatis

Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…

Onboarding Artios SEO Dashboards

by Andreas Voniatis

Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys…

Request to use Google Cloud Platform (GCP)

by Andreas Voniatis

Often clients that are large companies, publicly listed or otherwise, have strict protocols which are usually in place to protect the security of those companies and prevent ‘shadow IT’. We’ve…

A SEO Dashboard Reporting and Automation Guide

by Andreas Voniatis

Our guide will cover… What is a dashboard What can a SEO dashboard tell you How do you automate SEO reporting How much does a SEO Reporting system cost We’ve…

A Data Science Guide to Search Intent for SEO

by Andreas Voniatis

We will cover: What is search intent and why does search intent matter for SEO? Problems arising from not understanding search intent Existing software approaches (TF-IDF) A market driven approach…

Try the Search Intent API!

by Andreas Voniatis

Try the Search Intent API! How you can work with the API Correctly format your Search Engine Result Pages (SERPs) file (as a .json file with certain categories) Run one…

Machine learning reveals controversial search ranking factors in credit cards sector

by Andreas Voniatis

Artios analysed the top 100 search results in for 100 search phrases picked at random for the Credit Card industry. Their data modelling team analysed more than 170 potential ranking factors.

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