‘Mobilegeddon’: Is it SEO suicide to have an unresponsive website?
by Andreas Voniatis
On 21 April Google changed its algorithms to favour sites optimised for the mobile Internet. This move was dubbed ‘mobilegeddon’ by some in the digital industry. However, is this move as important as some commentators have suggested? We look at three case studies in the wedding ecommerce, B2B marketing and corporate services industries to find out. We were surprised by our results.