Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.
Faceted navigation is normally found in the sidebar of an ecommerce website and contains filters, allowing users to select and search combinations of the product attributes. As a result the…
Pagination is the practice of segmenting links to content on multiple pages and it heavily affects user experience, web development and SEO. This is frequently used for listing content items…
Sitemaps can take the form of both: HTML (what your users would see on your website) and XML a tree structured file intended for search engines. An XML sitemap is…
There are several considerations that go into the design of the URLs. Dynamic URLs Dynamic URLs are essentially a query string containing data that is appended to the static portion…
HTML Heading (also known as Header and officially heading element) tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of…
Meta descriptions are the visible piece of text below the page titles in search results. Unlike page titles, they are not used as a ranking signal. Copy in meta descriptions…
What are Title Tags for SEO? Page titles are a ranking signal and used by search engines to semantically identify content on a webpage. In the source code they are…
There are plenty of things to consider when starting your own SEO efforts, especially if you are just starting out. You need to consider the latest trends, learn the best…
See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend…
This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…
Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…
Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys…