Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.

Pagination SEO Best Practices Guide

by Andreas Voniatis

Pagination is the practice of segmenting links to content on multiple pages and it heavily affects user experience, web development and SEO. This is frequently used for listing content items…

Sitemaps Best Practices Guide

by Andreas Voniatis

Sitemaps can take the form of both: HTML (what your users would see on your website) and XML a tree structured file intended for search engines. An XML sitemap is…

URL Design SEO Best Practices Guide

by Andreas Voniatis

There are several considerations that go into the design of the URLs. Dynamic URLs Dynamic URLs are essentially a query string containing data that is appended to the static portion…

Headings (H1) SEO Best Practices and Generation Guide

by Andreas Voniatis

HTML Heading (also known as Header and officially heading element) tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of…

Meta Description SEO Best Practices and Generation Guide

by Andreas Voniatis

Meta descriptions are the visible piece of text below the page titles in search results. Unlike page titles, they are not used as a ranking signal. Copy in meta descriptions…

SEO Title Tag Best Practices and Generation Guide

by Andreas Voniatis

What are Title Tags for SEO? Page titles are a ranking signal and used by search engines to semantically identify content on a webpage. In the source code they are…

Clutch Hails Artios as one of the Game Changers in the United Kingdom’s SEO Space

Case History

There are plenty of things to consider when starting your own SEO efforts, especially if you are just starting out. You need to consider the latest trends, learn the best…

event image ad for search intent: the rise of paid search automation

Search intent: the rise of Paid Search automation

by Andreas Voniatis

  See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend…

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Paid Search Guide to Search Intent

by Andreas Voniatis

This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF,…

Matching keywords to the correct search intent in Paid Search

by Andreas Voniatis

Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword…

Onboarding Artios SEO Dashboards

by Andreas Voniatis

Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys…

Request to use Google Cloud Platform (GCP)

by Andreas Voniatis

Often clients that are large companies, publicly listed or otherwise, have strict protocols which are usually in place to protect the security of those companies and prevent ‘shadow IT’. We’ve…

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