What does cracking the Enigma code and marketing data science have in common?
by Andreas Voniatis
Attempts to crack the Enigma code led to all kinds of technological advances as brilliant men and women sought to do the unthinkable: to break a code that seemed unbreakable. More than six years later, computing has moved forward at a pace that even those brilliant men and women might find startling. But some things haven’t really changed. In this article, we’ll look at how we’re still facing similar technological challenges today. Although thankfully only the sales charts of companies are at stake.