Google uses advanced mathematics: your SEO agency should too
by Andreas Voniatis
The SEO industry needs to provide a genuinely effective and insightful service to their clients in an era of rapid technological change. However, many players in the industry seems to be struggling to adapt. Although data-driven SEO is an industry buzzword, there is still very little emphasis within the industry on mathematics and on getting results that are statistically significant. In this post we’ll look at why current SEO best practice fails to deliver results, how Google works, and how new maths-driven SEO offers the best results to clients.