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Search intent: the rise of Paid Search automation

by Andreas Voniatis Founder. Fractional SEO Consultant.


See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend ROI for your clients.


  • The risks to your agency when getting search intent wrong
  • The cost saving benefits for your clients when getting search intent right
  • Personal tips from the panel on using automation tools to deliver competitive advantage

We were be joined by Google Premier Partner, Adzooma’s Head of Innovation, Pun Vaghela, Google Ads Automation expert Anu Adegbola, and Simon Dance, Chief Growth Officer at the world’s largest fashion search platform, Lyst, to discuss and share how they’re using a blend of Paid Search techniques and tools to get beneath the skin of search intent and save themselves time and money.

This session is invaluable for digital agencies looking to gain commercial advantages over their competitors or provide increased ROI to existing clients.

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