Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet.
Relying heavily on JavaScript to render your page content and provide navigation functionality brings with it well-known risks in terms of technical SEO, indexing and linking challenges. While Googlebot is…
Noindex Tags Noindex tags disallow search engines from showing a page in their results. Pages with the noindex tag will be read by search engines, but they won’t be indexed.…
Site Speed has always been an important factor for both user experience, search engine crawling and indexing. There are many case studies about the importance of site speed, most notably…
The Robots.txt is a text file that webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. This is where you can…
Canonicalisation issues arise when website content that has more than one possible URL. The most common scenarios are: URLs with tracking parameters and Session IDs Product variations e.g. different colours or…
A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website. They are the links, usually above the H1 of the…
Faceted navigation is normally found in the sidebar of an ecommerce website and contains filters, allowing users to select and search combinations of the product attributes. As a result the…
Pagination is the practice of segmenting links to content on multiple pages and it heavily affects user experience, web development and SEO. This is frequently used for listing content items…
Sitemaps can take the form of both: HTML (what your users would see on your website) and XML a tree structured file intended for search engines. An XML sitemap is…
There are several considerations that go into the design of the URLs. Dynamic URLs Dynamic URLs are essentially a query string containing data that is appended to the static portion…
HTML Heading (also known as Header and officially heading element) tags, as their name suggests, are used to differentiate the headings and sub-headings of a page from the rest of…
Meta descriptions are the visible piece of text below the page titles in search results. Unlike page titles, they are not used as a ranking signal. Copy in meta descriptions…