You will need SEO if this is your website, take the quiz below.
Lack of traffic
If your website’s traffic is consistently low, it may be a sign that your site is not optimized for search engines.
The chances are people can’t find you when they search online for products or services your business sells.
Relaunched website tanked traffic
Or worse, you changed brand name or decided to refresh your website design to look a bit more up-to date. Despite the hopes and dreams promised from the new cutting-edge design and functionality, there’s just no traffic.
More traffic but no sales
While more search traffic usually correlates to more sales, it could be you (or your SEO) is simply targeting the wrong keywords.
Data driven SEO overcomes that, by targeting all phases of your customer’s search journey so that they connect with your brand every step of the way to buying off you.
Invisible on Google
You generated some business interest having attended or hosted a business event. Then you find the interest went cold for no apparent reason. While your business delivers on its promises, it turns out that your potential customers tried to find your company name on Google and couldn’t find you.
If Google is having difficulty finding and including your site in their search results, it may not be properly optimised for search engines. Ensuring that your site is accessible, its content eligible for inclusion and ranking are all crucial for SEO success.
Hit by Google update
Perhaps you were visible and now you’re a lot less visible. This can happen for businesses pursuing overly aggressive solutions, or cheap SEO tactics that pay no regard to where the search engines are going.
Not only is recovery achievable, so is thriving from future Google updates. Using data driven SEO will realign your website to customer interests, produce content your market wants and earn the popularity of the internet.
Competitors are getting ahead
If your competitors consistently rank higher than you (assuming you rank at all) in the search results, it may be a sign that they’re investing in cleverer SEO than you are. Consequently, they’re getting the extra business that you want.
Statistically analysing your competitors’ SEO strategies can help you identify and prioritise the areas for improvement, to get results sooner rather than later and overhaul them.
Nobody sees your content
You and your team have slaved away on producing content you hoped would get you the upward bump in traffic, only to find it hasn’t.
If you’re struggling to create content that’s both engaging and optimized for search engines, it may be time to invest in Data Driven SEO.
This is where you not only find the 5% of content that will drive 95% of the traffic, you’ll also know the optimisation benchmarks your content has to meet.
Slow website
Slow page load times will often significantly impact user experience and SEO. That’s because the world (and its web) has moved onto higher internet speeds, mobile devices and social media.
If your site is slow and not ranking well in search results, it may be a sign that you need to optimize your site for speed and search engines.
Our statistics show that for every increase in Core Web Vitals (Google’s proprietary metric), Google rank positions increase by 2 position points.
Diminishing returns to additional spend on Paid Search
It’s no secret that Pay Per Click (PPC) costs of paid search ad campaigns on Google, Bing and other search engines are getting irreversibly more expensive.
At some point your paid search channels will hit a point where the extra spend will not yield any more business benefit.
Let us help you
Contact us for a complimentary bespoke SEO check-in that highlights and prioritises where the gaps are to your competitors, showing you what it takes to win, today.