We were approached by a builders merchant retailer who were spending + £1,000,000 on Google ads a year.
They suspected they were wasting money on their Google campaigns. Their search agency data analysts were struggling with the amount of data they needed to process.
After an initial free appraisal of their Google ads account, we could see indications of waste. After a full analysis, we saved them £280,000 that could be reinvested elsewhere.