Structure your site and paid search campaigns by customer search intent rather than using a ‘traditional’ site structure with a landing page for every product and category.
Simply use our API to find out which of your keywords belong together on the same landing page and which don’t. Then use those insights to optimise your landing pages, faceted search and paid search ad URLs.
The result? Less money spent on SEO and Paid Search ads that doesn’t deliver. More time spent optimising content for organic that ranks highly and convert. More budget and time saved from search ads on keyword landing page combination tests that didn’t deliver.