Some Context.
Lofti is a end-to-end property management software with built-in workflows to empower both portfolio landlords and letting agents.
Challenge.
Our customer profiling research strongly indicated that Loft’s target audience groups i.e. letting agents and portfolio landlords primarily used search engines to find software to help manage their properties. Lofti were outside the top 100 in Google for “property management software” and other related terms.
What We Did.
We data-mined Lofti and their competitors data to produce a search content map that would produced oversize traffic returns to effort deployed. Content included rent affordability calculator which was one of the content pillars identified as critical for success on property management software search phrases.
Carried out PR outreach to drive brand awareness, traffic and backlinks.
Impact.
+20X Non-brand organic search traffic in less than 12 months.
In the Clients words.
“Andreas came highly recommended to me as a SEO professional and he truly delivered! Since working with him our site has amassed over 20X more non-brand traffic (compared to our, ArthurOnline our main competitor), which has translated well into a making a significant increase in sign ups to our SaaS offering.
What I appreciated most about Andreas is that it took less than 6 weeks to see traction, he can cover all areas from tech SEO to digital PR. Even customer profiling which isn’t the remit of a SEO! He really does the data-science the hell out of SEO and growth marketing. If you get the chance to work with him, grab it immediately!”
Gauthier Thubert, First Product Manager of Lofti.