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Localyze: HR b2b Services SEO

by Andreas Voniatis Founder. Fractional SEO Consultant.

Some Context.

Localyze are a global mobility platform helping companies to attract and retain talent by facilitating remote work across international locations.

Challenge.

Given the authority of the established incumbents of global consulting firms such as KPMG, Localyze required a campaign that would increase visibility and brand awareness among their target audience while driving a tangible commercial benefit for one of their key platform products.

What We Did.

  1. We carried out research worldwide on digital nomads with a sample size of 1.6 million to deliver insights on attitudes towards working remotely.
  2. Having analysed the research, we created content to communicate the findings with graphics.
  3. Conducted outreach to influencers.

Impact.

SERP 1 rank position for “Digital Nomad Visas”

Backlinks from 23 domains including Exploding Topics.com (DR 85)

+24% uplift in non-brand traffic in 3 months

In the Clients words.

“Andreas was key in helping me lead the holistic SEO programme for the EU region and part of that included a digital PR campaign which produced surprisingly good results within 2 months! With his data science skills we were able to unlock a lot of value from organic search, overcoming our scepticism of SEO! As a result, we’ve continued to work with Andreas and recommend him very highly.”

Stefano Mandola, B2B Senior Performance Marketing Manager, Localyze

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