DIGITAL PR AGENCY
The Digital PR agency built on Data Science
Ai and large language models like Chat GPT have destroyed the value traditional digital PR could create.
Ask any online PR or SEO copywriter to produce blog content and for the last 20 years they would’ve Googled the top 10 rankers to put their own version.
Now 1000s of bots are doing the same thing every day, making it highly challenging for Google to find and rank the genuinely valuable content.
To cut through, you need to bring something unique to the web.
Our content leverages social listening data to create the content your audience cares about. This is the content that generates backlinks, creates brand awareness and turbocharges SEO traffic.
This isn’t about making you the story, it’s about driving performance.
Unlike traditional PR agencies, we’re not about trying to make you the story. We’re about creating the content that makes your brand stand out on a super noisy web.
Making you the authority on matters regarding what you sell. The internet wasn’t created to sell, it was created to inform.
We use data to create Google compliant campaigns that grows autonomously
Rather than fumble about trying to create a viral campaign and hope for the best. Instead we use social listening data to find the PR angles your audience cares about and their influencers want to link to. This creates the kind of behaviour commonly seen on top tier brands like Amazon, where they don’t need to ask for links, they simply get them.
How it works
Find the precedent
(Ideation)
Do the homework
(Research)
Write it up
(Content)
Tell the world
(Outreach)
Report
Case Study
Meaningful Planet
Meaningful Planet are a new sustainable mobile phone network by donating 10% of all revenue directly towards protecting the environment and restore nature across the UK.
Meaningful Planet sought both increases in non brand traffic for mobile phone deal searches and heightened brand awareness among their target audience.
We carried out research in the UK on sustainability with a sample size of 4.1 million to deliver insights on attitudes towards sustainability across the globe.
The results were:
SERP
1 rank
position for “Sustainability”
Backlinks from
40
domains
+100X
uplift in non-brand traffic in 3 months
What the client said:
“We hired Andreas to help craft and deliver an SEO and Digital PR strategy for our start-up.
Having worked with many agencies and consultants in the past with mixed results, Andreas stood out to me for three reasons – the comprehensive data science expertise that he deploys, his ability to quickly and keenly understand our situation and goals, and his readiness to talk through and share the logic, considerations, and underlying reasoning behind his approach.
The results soon spoke for themselves, with very significant increases in organic traffic and achieving multiple SERP 1 positions on highly competitive terms in sustainability – a key goal for us at the outset.
What’s more we also increased the depth of our own understanding of technical SEO and content strategy due to working with Andreas, something that was an unexpected but great benefit for us.
For this reason I would be happy to recommend Andreas to any business that is serious about growing their reach with SEO and Digital PR.”
Nick Falkowski, Founder, Meaningful Planet
Localyze
Localyze are a global mobility platform helping companies to attract and retain talent by facilitating remote work across international locations.
Given the authority of the established incumbents of global consulting firms such as KPMG, Localyze required a campaign that would increase brand awareness among their target audience while driving a tangible SEO benefit.
We carried out global research on digital nomads with a sample size of 1.6 million to deliver insights on the most popular countries and their trends over time.
The results were:
SERP
1 rank
position for “Digital Nomad Visas”
Backlinks from
23
domains including Exploding Topics.com (DR 85)
+24%
uplift in non-brand traffic in 3 months
What the client said:
“Andreas was key in helping me lead the holistic SEO programme for the EU region and part of that included a digital PR campaign which produced surprisingly good results within 2 months! With his data science skills we were able to unlock a lot of value from organic search, overcoming our scepticism of SEO! As a result, we’ve continued to work with Andreas and recommend him very highly.”
Stefano Mandola, B2B Senior Performance Marketing Manager, Localyze
FAQ
What is Digital PR?
Digital PR, also known as content marketing, is the activity of creating content and promoting it online.
Why Digital PR?
Digital PR scales the word of mouth effect by amplifying brand awareness, organic search visibility, backlinks and website traffic.
Reach out today
Contact us to discover how data science could transform your digital PR and wider online content strategy.