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Boundless HQ: HR Tech Startup SEO Case History

by Andreas Voniatis Founder. Fractional SEO Consultant.

Some Context.

Boundless (HQ) are a HR Tech startup offering a SAAS platform to companies, allowing them to compliantly hire employees in other countries without having to set up a limited company in the employee’s country. Some stats:

Average Google rank: 52

Keywords on Google Page 1: 0.5%

#1 rankings: 0



Boundless had difficulties with agencies in that the content recommendations did not fit their tone of voice and their link acquisition was poor despite having engaged a PR communications agency.

Boundless also wanted to migrate content on their subdomains to their main site, which required planning and preparation.

“We had all these different types of content sitting on different subdomains which made it both difficult to manage, but also suboptimal to our traffic goals. We decided to migrate everything to our main domain, boundlesshq.com,” said Irina Dhambazova, Head of Communications, Boundless.


What We Did.

Our first task was to plan, manage and test the site migration of the two sub domains.

Once completed, we analysed the competitors and their data to produce a strategic roadmap which included technical and content UX recommendations.

HR SAAS SEO activities



1,200% more Organic Users per month above benchmark

Benchmark is the non brand organic traffic Boundless would have accrued had no further SEO activity taken place.



By the end of 4 months, Boundless were in the top 5 on Google for ‘Employer of Record” – worldwide.


In the Clients words.

“Artios has helped us deliver massive growth in a short space of time having assisted us with the site migrations and driving initiatives to grow search. As always their work is reassuringly backed by data and their encyclopaedic SEO wisdom. They are always full of enthusiasm and energy. I highly recommend them.”

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