Attract, convert and stay in touch with customers
Targeted, quality content attracts customers to your website; it makes you look credible and memorable; it communicates the value of your product to a customer; it persuades them through your sales funnel; and it keeps them in touch with you so they will come back to buy more.
However, many companies struggle to strategically produce content that will appeal to their customers without wasting a lot of time and money. Here at Artios we’ve pioneered the emerging discipline of content strategy, because we think it offers our clients the best way to attract and convert customers in a sustainable manner.
Our content strategy packages also encompass user experience, content marketing, conversion rate optimisation and copywriting.
High-quality web content that’s useful, usable, and enjoyable is one of the greatest competitive advantages you can create for yourself online.
Where are you at the moment and where do you want to be? How can you get there? This stage helps us find answers to these vital questions.It includes these deliverables:
What key qualities about your brand do you want to convey to your customers? How can you ensure they will remember you rather than a competitor? This stage helps us refine your branding strategy in tandem with user research.It includes these deliverables:
Extras: in-depth user research and creation of key branding messages
Increasing the percentage of site visitors who convert is an effective way of generating more revenue as well as maximising the value of your investment in PR and content marketing. We will:
You know what you need to change on your website and that small changes can make a big difference. The only problem is you don’t have the time or perhaps the expertise. Let us help. We can provide:
Content marketing is a great way to keep in touch with existing customers, attract new ones and position your business as an industry leader. We provide:
Extras: ongoing content marketing assistance and a social media strategy
Content strategy is “the practice of planning for the creation, delivery, and governance of useful, usable content”. We leave you with the means to keep creating on-budget content that will fulfil key business objectives. To do this, we provide: