Extend the reach and visibility of your business by data driven content marketing.
Content marketing helps you build the online reputation that your company deserves. We extend the reach and visibility of your brand by targeted content marketing. Adverts and tweets that are seen in the blink of an eye can be useful; but what you really need to rapidly increase your profile is contact and endorsement by key influencers.Your customers are far more likely to trust, retweet and repost what a journalist or key influencer says about your business than what you say in a blog post or an advert. Content marketing also boosts your search rankings, because Google rewards links from authoritative websites when ranking your website.
Without publicity a terrible thing happens – nothing.
Before you start contacting journalists and influencers, you need to know who to target and also come up with news angles that will appeal to them. This is the foundation of your content marketing outreach strategy. As a first stage of this strategy we’ll:
As the second stage of building an content marketing strategy, we’ll
Using the data, we will construct a news plan to build relationships with key influencers on social media and with targeted editors who can raise awareness of your business among your customer groups and strengthen your brand image. We can then help you execute this strategy.