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Privacy Engine B2B SAAS

By Andreas Voniatis

Some Context. PrivacyEngine is a software as a solution for data privacy officers looking to solve or outsource the management of their data protection solutions.   Challenge. The marketing team were already quite knowledgeable about SEO and started to hit a performance plateau. We were engaged to find new areas of performance to help them…

Lofti: Property Tech B2B SAAS Startup SEO

By Andreas Voniatis

Some Context. Lofti is a end-to-end property management software with built-in workflows to empower both portfolio landlords and letting agents.   Challenge. Our customer profiling research strongly indicated that Loft’s target audience groups i.e. letting agents and portfolio landlords primarily used search engines to find software to help manage their properties. Lofti were outside the…

Localyze: HR b2b Services SEO

By Andreas Voniatis

Some Context. Localyze are a global mobility platform helping companies to attract and retain talent by facilitating remote work across international locations. Challenge. Given the authority of the established incumbents of global consulting firms such as KPMG, Localyze required a campaign that would increase visibility and brand awareness among their target audience while driving a…

Meaningful Planet: B2C Green Telecoms SEO Growth

By Andreas Voniatis

Some Context. Meaningful Planet are a new sustainable mobile phone network by donating 10% of all revenue directly towards protecting the environment and restore nature across the UK. Challenge. Meaningful Planet sought both increases in non brand traffic for mobile phone deal searches and heightened brand awareness among their target audience. Prior to working Artios,…

Checkstep: B2B AI Content Moderation SAAS Startup SEO

By Andreas Voniatis

Some Context. Checkstep is a B2B AI content moderation SAAS startup enabling websites across sectors including dating and marketplaces to reliably scale the clean up of abusive content within their communities. Challenge. Checkstep had some basic content discovery issues, content teams writing numerous blog guides that we underperforming and lacked domain authority. Most of their…

Weavr: B2B Fintech SAAS Startup SEO

By Andreas Voniatis

Some Context. Weavr is a B2B fintech startup enabling software companies to embed financial services into their offering, such as payment cards and IBANs. Challenge. Weavr had a number of gaps to competitors mainly around content discoverability and content not optimised for online search by their target audiences. Most of their non-brand search traffic was…

Tingtel: FinTech Mobile App Startup SEO

By Andreas Voniatis

Some Context. Tingtel are a fintech startup providing a mobile SAAS platform helping Nigerian’s buy, transfer and sell mobile airtime credits. Airtime is also used as a quasi currency to purchase goods and services, such as settling electricity bills.   Challenge. Tingtel were not visible for the searches Nigerians used to buy or sell airtime.…

ON24: B2B SAAS Tech Startup SEO

By Andreas Voniatis

Some Context. ON24 are a b2b tech startup offering a SAAS platform to companies like SAP, enabling them to deliver webinar experiences for marketing communication including demand generation. Some stats: Average Google rank: 37 Keywords on Google Page 1: 12% #1 rankings: 0   Challenge. ON24 wanted to rank top for a number of B2B…

Boundless HQ: HR Tech Startup SEO

By Andreas Voniatis

Some Context. Boundless (HQ) are a HR Tech startup offering a SAAS platform to companies, allowing them to compliantly hire employees in other countries without having to set up a limited company in the employee’s country. Some stats: Average Google rank: 52 Keywords on Google Page 1: 0.5% #1 rankings: 0   Challenge. Boundless had…

Bcalm: MedTech Startup SEO + Digital PR

By Andreas Voniatis

A data-driven content marketing campaign led to extensive PR coverage, Using AI, we analysed what had been written about panic in the media over the last three years. This gave us some statistically-verified insights that could be used to predict.