Search is changing fast, and getting noticed no longer guarantees a website visit. Zero click marketing is transforming how brands reach potential customers, with AI-generated answers giving buyers information before they even consider clicking through. As GEO agencies help businesses adapt to this shift, B2B marketers face a new challenge. Success increasingly depends on making…
AI search optimisation events are becoming important places for UK search professionals to keep pace with GEO, AEO and changing search behaviour. While businesses increasingly look to specialist GEO agencies for support with AI search visibility, these events give professionals a chance to deepen their knowledge, compare approaches, and hear how AI search is being…
As AI-powered search changes how businesses are discovered online, startup and scaleup leaders are taking a closer look at the agencies that promise to improve visibility in tools such as ChatGPT, Google AI Overviews, Perplexity, and Gemini. But choosing a GEO partner isn’t simply a matter of comparing services or prices. Reputation, trust, expertise, and…
AI agentic search is changing how B2B startups are found, compared, and considered, making visibility in AI search increasingly important. Instead of relying solely on search rankings, website visits, or direct outreach, founders now have to consider how AI agents interpret their business, select sources, and decide which companies to recommend. To find out what…
While visibility is crucial, how your brand makes audiences feel is essential, too. Enter vibe marketing. Vibe marketing, combined with Global Enterprise Optimization (GEO), allows startups and scaleups to ensure their brand is seen and experienced in the right context, across the right channels, and for the right audience. GEO ensures your content appears where…
Being an avid reader of history and innovation, I’m always drawn to what other domains can teach us. Military history is quite consistent on this point. Radar became air traffic control. The internet began as a military communications network. GPS was built for nuclear missile guidance before landing in every smartphone. Each major conflict of…
AI SEO experts have become a central part of how businesses navigate search as AI systems play an ever-growing role in what gets surfaced, cited, and acted on. With the rise of generative engine optimization, the conversation has moved away from tactics alone and toward expertise that can keep pace with change, explain complex shifts…
Generative Engine Optimization (GEO), also known as AI SEO, agencies are setting a new pace for how businesses approach growth in 2026. By combining generative intelligence with strategy and storytelling, these agencies are helping brands capture attention in ways that traditional search methods can’t match. GEO has become a creative and analytical force shaping how…
When I Built My First LLM in 2019, I Knew Something Most Missed AI dominance isn’t about who launches first. It’s about who has the data infrastructure competitors can’t replicate. Back then, I was working with engineers from Amazon, piecing together 2 million documents to understand how language models actually work. My friends thought I’d…
Last Tuesday, I caught myself doing something I’ve done hundreds of times lately. I was figuring out a performance-based pricing model for our clients. My hands hovered over the keyboard and then, without thinking, I opened ChatGPT instead of Google. Not a conscious decision. I’ve been in the search game for nearly 25 years and…
If you’re a founder of a startup or even an established business, you’re probably wondering how being visible in AI and showing up for searches actually helps your business. We were asked this by one of our clients Vince (the CEO of SAAS startup Pzaz). And I explained that his target buyers were not always…
When a personal or business crisis occurs it’s often sudden, quickly unfolding in real time and the fallout is unknown. (Think: the Coldplay kiss cam couple. IYKYK.) It really only takes one negative anything—a bad headline, single snapshot, viral video, angry review or unexpected issue—to upend the status quo and trigger a full-blown reputation crisis.…