Most of us have done it – picked up our mobiles, typed in “{company name} reviews” and gone sifting through the experiences of others before deciding whether to part with our own hard earned cash. Online reviews are everywhere as we approach 2024. You can review pretty much anything, from a hotel to your local…
As part of our series focusing on CMOs and their essential role within a business, we share some candid interviews with marketing professionals in various types of businesses from start-ups to established tech companies and everything in between. With so much emphasis on growing the business and keeping within budgets, CMOs are often stuck between…
What does a SEO consultant do? The types of businesses SEO freelancers work with How can SEO experts help your business? What happens when working with a SEO freelancer goes wrong How to work well with an SEO consultant How do I find a good SEO consultants? Why businesses turn to alternative means to find…
We asked marketing professionals to share their fears and what they wrestle with daily in their role as Chief Marketing Officers, budget handlers and epic negotiators Chief marketing officers or CMOs are the marketing lifeline for businesses in any sector. They’re usually found strategising, planning and trying to stay on top of the ever-changing marketing…
See our panel which was held on 20th May, with both client and agency side experts in Paid Search optimisation, to debate their most effective tactics for maximising AdSpend ROI for your clients. Learn… The risks to your agency when getting search intent wrong The cost saving benefits for your clients when getting search…
This guide will go through the following: What is Search Intent How Search Intent affects Paid Search Signals of Search Intent Methods for aligning search intent (search query modifiers, TF-IDF, and more) Our Syntent API Multilingual, multi country campaigns Changing market trends The value of getting search intent right What is Search Intent? Search intent…
Keywords – Landing Page – Max Bid Price These are the well known pillars of the quality score. And while best practice Google Ads accounts are structured for 1 keyword per Ad Group. What the searcher on Google is thinking when they type in those keywords remains an enigma. Tom-ay-to, Tom-ah-to They’re said differently,…
Learn how much closer you are to getting your own automated in-house SEO business intelligence system. This on boarding involves the main steps being: Google Cloud Platform (GCP) API Keys Deploy Google Cloud Platform (GCP) Within GCP you’ll need to: Sign up Set up a dedicated project per dashboard Give us ‘Project Editor’ access And…
Often clients that are large companies, publicly listed or otherwise, have strict protocols which are usually in place to protect the security of those companies and prevent ‘shadow IT’. We’ve put together a guide should you need to justify to your own IT department why you’d like to have your own Google Cloud Platform (GCP)…
Our guide will cover… What is a dashboard What can a SEO dashboard tell you How do you automate SEO reporting How much does a SEO Reporting system cost We’ve given examples in Google Data Studio, however these can be applied to Tableau, Power BI or any other front end as you’ll see. What is…
We will cover: What is search intent and why does search intent matter for SEO? Problems arising from not understanding search intent Existing software approaches (TF-IDF) A market driven approach to optimisation with two types of search intent errors Visualising intent and Predicting the optimal taxonomy and interlinking structure What the experts say Conclusion …
Try the Search Intent API! How you can work with the API Correctly format your Search Engine Result Pages (SERPs) file (as a .json file with certain categories) Run one line of code from the command line (known as Terminal in Mac OS X or Console in Windows) The API determines whether your keywords have…