Here we present a compendium of knowledge in the form of articles and blogs by Artios, case histories covering completed tasks for existing clients and interesting knowledge from other sources which we have discovered on our journey through the Internet. 1
On 21 April Google changed its algorithms to favour sites optimised for the mobile Internet. This move was dubbed ‘mobilegeddon’ by some in the digital industry. However, is this move as important as some commentators have suggested? We look at three case studies in the wedding ecommerce, B2B marketing and corporate services industries to find out. We were surprised by our results.
The SEO industry needs to provide a genuinely effective and insightful service to their clients in an era of rapid technological change. However, many players in the industry seems to be struggling to adapt. Although data-driven SEO is an industry buzzword, there is still very little emphasis within the industry on mathematics and on getting results that are statistically significant. In this post we’ll look at why current SEO best practice fails to deliver results, how Google works, and how new maths-driven SEO offers the best results to clients.
Google’s Penguin 2.0 algorithm was rolled out during May 2013. MathSight, a company that Andreas Voniatis helped found attempted to deconstruct the algorithmic update using deductive mathematical reasoning. In layperson’s terms what the once secret ingredients were.
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